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Importance and Effects of SEO and Adwords in Digital Marketing

Unlimited information, Unlimited Communication and Connection! Thanks to the Internet and rapid globalization, all of the people in the globe (unless you are living under the rock) have access to these via computers, tablets or mobiles anytime and anywhere you want or need it.

Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship.

Also remember to get ahead of your competitors. Give up the traditional advertising methods and focus on SEO, Google Adwords or Social Media. This is the reason why the market gets increasingly competitive and big players get ahead. It’s important to understand that digital marketing does only apply to your website, however most of marketers create a website or an e commerce and invest in SEO and AdWords. Most business orders rely on SEO agency or SEO experts to make the right strategy based on their products goal.

SEO (Search Engine Optimization) and Ad Words are considered as among the most valuable tools on running certain digital marketing campaigns. In most cases SEO is much preferred by many.

But what is Google Ad words? It is an advertising platform owned by Google. Advertisers/Marketers utilize the platform in order to position their ads into the Google Products, Google Search result page and to number of other sites that participates in to the Adwords program. The system of AdWords works like a big auction wherein those advertisers/marketers are to compete for the availability of the advertising places. That is being said, many advertisers/marketers prefers SEO.

On the other hand, what is SEO? Search Engine Optimization has something to do with getting better ranking into the search engine result pages of Yahoo, Google, Bing and other major search engines. To do that, make sure that the site is considered as search engine friendly. Once it’s considered as that, it could be easily read by the search engines and could be used with ease by the users.

Important reasons why SEO is preferred is that SEO principles are definitely applicable to almost all search engines while AdWords is only for Google sites which use Google Adsense.And SEO traffic is FREE while Adwords traffic is definitely paid.

If you are to use SEO over AdWords, have someone in your team who is an SEO expert or simply get a service from a SEO agency. Not only that it will improve your online presence it would also amplify the reputation of the company with regards to products and services.
Either way, utilizing and Investing on these will make a huge impact and will create positive results on Digitally advertising your company or product.


Common mistakes of the first startup project

The mistakes of startups can be very depressing. Especially the ones that could be easily avoided at the beginning. The first biggest mistake of an online startup is a wrong ready-made template, which can be outdated, boring or simply doesn’t represent who you are and what you do. Emmet theme is multipurpose one with a set of universal features that can be fully customized to fit your business idea. The minimal design and balanced color scheme are still perfect to apply and the rest of the features can be configured easily with a help of built-in visual page builder and the WordPress Customizer. With the right theme the future of your first business is free from all common mistakes.